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About First Air » Media Kit

Press Releases

First Air responds to announcement of seasonal service for Yellowknife market by southern carrier

Ottawa, Ontario – December 18, 2008 – First Air, “The Airline of the North” believes that the service introduction announced Wednesday by another southern carrier comes at a time when the northern economy is retreating from peak levels of activity. Travel is already in decline for key segments of the travel market with the resource industry, government and tourism all expected to decline further throughout 2009.

The air travel market between Yellowknife and southern Canada currently has excess passenger capacity and this situation will be made worse with the addition of seasonal service not required by the market.
“We see this as another southern carrier cherry picking the northern market that is the easiest to serve, without making any real contribution or investment to that marketplace or the communities beyond the Yellowknife gateway”, says Christopher Ferris, spokesperson for First Air.

First Air has and will continue to support customers throughout the North with competitive prices and customer service that puts “You First”. “We are matching the $149 seat sale price and we remind customers that First Air does not have additional surcharges for fuel, Nav Canada or insurance. We invite all of Canada to enjoy this spectacular gateway to the North and experience our industry leading leg room, hot meals, complimentary wine, generous baggage allowance and northern hospitality.” says Christopher Ferris, spokesperson at First Air.

First Air, “The Airline of The North” provides scheduled passenger and cargo services to more northern destinations than any other airline. First Air is 100% Inuit owned with over 450 employees who work and live in the north with over 250 employees in Yellowknife.

Ms. Terri Lynn Potter
Marketing & Communications Coordinator
Phone: 613 254-6417